How Fastly Made the Customer Experience as Great as Their Products
When it comes to Voice of the Customer (VOC) programs, B2B organizations are often behind the curve, adopting best practices and innovations
more slowly than B2C companies.
However, the expectation for B2B companies to deliver exceptional experiences is the same (if not higher) than their B2C counterparts. In fact, 80% of corporate buyers say they have switched at least one supplier in the last 24 months because of customer experience gaps—including poor account management, lackluster support, and products not living up to expectations.
Download now and learn how VOC programs can help your B2B company close these gaps.