Elevating the Value of Self-Service with Data-Driven Automation
Companies are increasingly adopting and spending on self-service and conversational artificial intelligence to improve Customer Experience (CX). Artificial intelligence (AI) and machine learning (ML) bolster self-service, with data and automation working hand in hand with them. Companies looking to ratchet up the value of their self-service initiatives must begin automating the flow of data collected from customer interactions into their IVAs. This will reduce their development effort and improve investment and business success metrics, such as customer satisfaction.