The Bot Balancing Act -- Achieving Efficiency and Customer Satisfaction Through AI
Artificial Intelligence (AI) has caught the attention of most enterprises today, and bots specifically offer a tempting path to jump on the AI bandwagon.
The problem most large organizations face, though, is how to implement bots in a balanced way: How do you preserve authentic, effective connections with your customers, but gain the efficiencies and operational power that AI can offer?
No one wants their brand’s name in tomorrow’s headlines as an example of bots gone bad. And while there are many paths to choose, our experience with some of the world’s best brands has taught us a few simple principles that will get you started with AI in a meaningful way, while minimizing the risk to your most precious commodity — your customer relationships. Here, we share Khoros’ five tenets of implementing bots for business.