The Boomerang Effect: How Market Dynamics Are Driving Customers Back to the Manufacturer

RightNow Technologies

The internet and big box retailers have changed the way products from MP3 players to garden tillers reach the market. Customers now have a direct pipeline, via the internet, to the name on the label and are going back to the manufacturers instead of the retailers for product support.

How can you distinguish your brand given this new market dynamic? Download this white paper to find out.