Going beyond account-based marketing (ABM)
Data Axle
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Why ABM-i is the next wave for B2B companies
As a result of the pandemic and widespread work-from-home policies, B2B companies are increasing their commitment to account-based-marketing (ABM). Yet, to thrive in a new era, they must go beyond the account focus of ABM and take a hyper-personalized approach that considers their business prospects as people – understanding their unique journey and who they are as an individual with a life and interests outside of work.
In this whitepaper, Data Axle (formerly Infogroup) outlines why account-based marketing for the individual (ABM-i) is the future of ABM. You’ll learn:
- 8 ABM-i strategies to create a truly personalized approach to engaging decision-makers
- How to use technology, data, & analytics to create scalable, yet personalized outreach
- Real-world examples of effective ABM-i programs cross industries