7 Guidelines for Customer Data Integration: A Pragmatist's Guide to Delivering Tangible Results Quickly


The chances are your organization was already somewhere down the transformation path when digital business operations suddenly shifted from being an objective to an immediate necessity. It’s amazing what a global pandemic and economic crisis will do for clarity of focus. This eBook offers seven guidelines for making the most of the pragmatic approach to:

  • Understanding the anatomy of your systems and customer data
  • Defining your priorities or pain points in terms of process flows
  • Tackling priorities in sequence, starting with the biggest ones
  • Taking an interative approach that starts with minimum core requirements
  • Evaluating where increased data visibility in one process might improve others
  • Drawing in tools and expertise that accelerate the process and help you build on the previous efforts
  • Getting started and not waiting for the perfect plan