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February 17, 2021

CRM Featured Articles

TV Ads Fail for B2B, Research Finds

Three-quarters of B2B TV ads generate no growth or emotional response, The B2B Institute found.

Chat Drives Higher Revenue, Better Retention, Aberdeen Finds

Aberdeen Research found that chat commerce delivers 75 percent improvement in annual revenue growth and a 48 percent bump in customer retention.


Insuring Success: Using Technology to Deliver a Premium Experience to Customers

Voice technology is one of the pillars that will advance insurance companies amid the pandemic and beyond. (Featured on

The Tipping Point

Your Customers Want Authentic Connections. Is Your CRM Strategy Creating Them?

The challenge, as always, is personalization at scale.

CRM Across the Wire

Custodia Adds Verint Recording Solution

Custodia is expanding Compliance Cloud One to include the Verint Financial Compliance Capture cloud recording solution for Microsoft Teams.

ClickDimensions Acquires Eletype

ClickDimensions' Eletype acquisition will allow it to build on its sales and marketing unifying capabilities.

SurveyMonkey Integrates GetFeedback with Salesforce Commerce Cloud

GetFeedback users can now connect feedback data with Salesforce data to improve online experiences.

Terminus Adds Global Ad Targeting, Chat Playbooks, and Live View

New features bring account-based marketing and sales engagement together.

LinkedIn Updates Sales Navigator

New LinkedIn Sales Navigator features designed to get sales professionals into their daily virtual selling rhythm.

Copper Acquires Sherlock

Copper's Sherlock acquisition gives sales, marketing and customer service professionals an engagement analytics tool.

SupportLogic Launches Agent SX

SupportLogic Agent SX is an artificial intelligence-powered platform to improve agent performance and team collaboration. (Featured on