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August 31, 2020

CRM Featured Articles

Marketing Still Needs to Adapt Messages, Speakers Contend

As marketers and salespeople continue to work remotely, they need to tailor messaging and interactions, panelists agreed on an ABM webcast today.


Why More Companies Are Turning to Virtual Agents for Customer Service

Automated chatbots are taking pressure off agents to answer common requests. (Featured on

CRM Across the Wire

Aspect Launches Via 20 Cloud Contact Center Solution

Aspect Via 20 features a new interface, mobile capabilities, and a Salesforce integration. (Featured on

Bipath Launches Contact Cloud

Contact Cloud lets businesses discover effective marketing campaigns and use that data to automate call flows and power their call centers. (Featured on

Yext Releases Milky Way Search Algorithm Update

Yext's Milky Way release includes improved matching with Google's BERT natural language filter.

Genesys Partners with Adobe

Genesys and Adobe are integrating Genesys Cloud with Adobe Experience Platform.

SundaySky Partners with Adobe on Video Solutions

SundaySky's Video Experience Platform activates Adobe Experience Platform to deliver video experiences across customer journeys.

True Influence Launches the True Influence ABM Marketing Cloud

The True Influence ABM Marketing Cloud combines all the data, intelligence, and orchestration needed to drive personalized demand generation into a single experience.

Attentive Launches Text Message Marketing App on Salesforce AppExchange

Attentive integrates its text message marketing app with Salesforce's Marketing Cloud.

The Last Line

As Agents Already Know, Emotional Work Is Real Work

Compassion fatigue can be a big issue in contact centers