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August 31, 2020
CRM Featured Articles
Marketing Still Needs to Adapt Messages, Speakers Contend
As marketers and salespeople continue to work remotely, they need to tailor messaging and interactions, panelists agreed on an ABM webcast today.
Why More Companies Are Turning to Virtual Agents for Customer Service
Automated chatbots are taking pressure off agents to answer common requests. (Featured on SmartCustomerService.com.)
CRM Across the Wire
Aspect Launches Via 20 Cloud Contact Center Solution
Aspect Via 20 features a new interface, mobile capabilities, and a Salesforce integration. (Featured on SmartCustomerService.com.)
Bipath Launches Contact Cloud
Contact Cloud lets businesses discover effective marketing campaigns and use that data to automate call flows and power their call centers. (Featured on SmartCustomerService.com.)
Yext Releases Milky Way Search Algorithm Update
Yext's Milky Way release includes improved matching with Google's BERT natural language filter.
Genesys Partners with Adobe
Genesys and Adobe are integrating Genesys Cloud with Adobe Experience Platform.
SundaySky Partners with Adobe on Video Solutions
SundaySky's Video Experience Platform activates Adobe Experience Platform to deliver video experiences across customer journeys.
True Influence Launches the True Influence ABM Marketing Cloud
The True Influence ABM Marketing Cloud combines all the data, intelligence, and orchestration needed to drive personalized demand generation into a single experience.
Attentive Launches Text Message Marketing App on Salesforce AppExchange
Attentive integrates its text message marketing app with Salesforce's Marketing Cloud.
The Last Line
As Agents Already Know, Emotional Work Is Real Work
Compassion fatigue can be a big issue in contact centers