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December 18, 2019


Marketing’s Digital Divide: It’s Not “Digital” Marketing, It's Just Marketing

Many organizations have allowed a separate and distinct "digital" marketing team to evolve. It operates along-side the traditional outbound marketers but may not always work on integrated channel programs with them. This divide creates barriers to achieving the seamless, insight driven, omnichannel experience to which we aspire. Part one of a two-part series.

How to Source New Agent Talent

Contact center leaders must seek a much broader range of skills and types of agents to keep up with workforce changes. (Featured on


Brand Management a Challenge, Gartner Survey Shows

Even though global brand management is critical for company success, more than one-third (35 percent) of companies struggle with it, Gartner reports in its most recent brand survey.

CRM Across the Wire

AudioCodes Expands Collaboration with AWS for Call Analytics

AudioCodes' collaboration with AWS allows shared customers to stream phone calls to AWS machine learning services for recording, transcription, voice processing, and analysis. (Featured on

Ribbon and Amazon Partner on Automated Call Analytics and Recording

Ribbon's cloud-native SBC has been successfully tested with Amazon Chime Voice Connector for SIP-based Media Recording (SIPREC). (Featured on

Terminus Acquires Sigstr

The deal between Terminus and Sigstr brings together two account-based marketing platform providers.

CEM Market Expected to Nearly Double in 5 Years

Research firm MarketsandMarkets predicts growth for the customer experience management market from current value of $7.8 billion to $14.5 billion by 2024.

Fonative and Numeracle to Deliver Trusted Calling to Contact Centers

Fonative will add Numeracle's NumeraCert and NumeraList for trusted calling in contact centers.

MeaningCloud Partners with Automation Anywhere

MeaningCloud's collaboration with Automation Anywhere will enable intelligent automation to manage unstructured data.

Twilio Adds Support for Verified SMS by Google

Twilio enables businesses to send verified, branded SMS so consumers can trust the content they receive.