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June 19, 2019
Avoid Creating Virtual Idiots for Customer Disservice
11 reasons chatbots fail and what you can do to avoid the same mistakes. (Featured on SmartCustomerService.com.)
CRM Across the Wire
Adobe Launches ABM Essentials for Marketo Engage
ABM Essentials helps steer coordination between sales and marketing when using Marketo Engage.
Mention Launches Publish for Social Media Management
Publish helps marketers listen to important online conversations and manage online content.
Coveo Launches Relevance and Recommendations Technology for ServiceNow
Coveo's AI-powered search and relevance technology is now integrated within ServiceNow.
Acquia Intoduces Lift Personalization Tool
Acquia Lift is a marketing personalization tool optimized for Drupal.
Adobe Launches Real-Time Customer Data Platform and Triggered Journeys
New additions to Adobe Experience Platform help marketers deliver more personalized customer experiences.
Cheetah Digital Debuts Cheetah Tokenization and Cheetah Message Archive
Cheetah Tokenization and Cheetah Message Archive help marketers deliver personalized experiences while protecting consumer data privacy and adhering to global regulations.
The Last Line
Conversational AI Should Speak Plainly and Carry a Big Meaning
Highly technical or lawyerly utterances should be eschewed—in other words, lose the jargon