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April 01, 2019
CRM Featured Articles
Adobe Summit 2019: Adobe Launches Experience Platform, Announces Partnerships with Microsoft and LinkedIn
Also announced at a busy conference were new Adobe Sensei tools, the Adobe Commerce Cloud, new cloud updates, and a partnership with Roku.
Adobe Summit 2019: Adobe, Microsoft, and SAP Announce New Details on Open Data Initiative
The three vendors aim to enable AI and machine learning enrichment of data.
To Maintain Customer Trust and Loyalty, Be Honest About Your Chatbots
Companies need to be transparent about how and why they are using bots to keep customers from being put off. (Featured on SmartCustomerService.com.)
Fixing Marketers’ Profit & Loss Dilemma: Reactivate ‘Lapsed’ Customers
Too many rescuable customers are escaping without being noticed. Marketers need to adjust their metrics to emphasize the incremental revenue these customers represent.
Workforce Optimization Ushers in the Real-Time Contact Center
AI, automation, and analytics are leading to an era of self-service and sophisticated agents
CRM Across the Wire
Zaius Introduces Zam Marketing Assistant
Zaius has added the Zam digital assistant to its CRM platform.
Return Path Launches SmartSeeds for Email Deliverability Monitoring
SmartSeeds uses advanced analytics and machine learning to mimic how real users interact with their inboxes.
UJET Enhances its Customer Support Platform
UJET has added text, chat, and feedback capabilities to streamline agent performance. (Featured on SmartCustomerService.com.)
LiveRamp Collaborates with Marketo
Marketo users can now leverage LiveRamp IdentityLink to connect first-party data to digital advertising.
CleverTap Launches Recommendation Engine
Recommendation Engine leverages data science models to provide actionable suggestions based on evolving consumption patterns.
Adobe and Drift Launch Conversational Account-Based Experience for Marketo Engage
Conversational ABM for Marketo Engage helps marketers advance personalization with real-time conversations.