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April 01, 2019

CRM Featured Articles

Adobe Summit 2019: Adobe Launches Experience Platform, Announces Partnerships with Microsoft and LinkedIn

Also announced at a busy conference were new Adobe Sensei tools, the Adobe Commerce Cloud, new cloud updates, and a partnership with Roku.

Adobe Summit 2019: Adobe, Microsoft, and SAP Announce New Details on Open Data Initiative

The three vendors aim to enable AI and machine learning enrichment of data.


To Maintain Customer Trust and Loyalty, Be Honest About Your Chatbots

Companies need to be transparent about how and why they are using bots to keep customers from being put off. (Featured on

Fixing Marketers’ Profit & Loss Dilemma: Reactivate ‘Lapsed’ Customers

Too many rescuable customers are escaping without being noticed. Marketers need to adjust their metrics to emphasize the incremental revenue these customers represent.

Scouting Report

Workforce Optimization Ushers in the Real-Time Contact Center

AI, automation, and analytics are leading to an era of self-service and sophisticated agents

CRM Across the Wire

Zaius Introduces Zam Marketing Assistant

Zaius has added the Zam digital assistant to its CRM platform.

Return Path Launches SmartSeeds for Email Deliverability Monitoring 

SmartSeeds uses advanced analytics and machine learning to mimic how real users interact with their inboxes.

UJET Enhances its Customer Support Platform

UJET has added text, chat, and feedback capabilities to streamline agent performance. (Featured on

LiveRamp Collaborates with Marketo

Marketo users can now leverage LiveRamp IdentityLink to connect first-party data to digital advertising.

CleverTap Launches Recommendation Engine

Recommendation Engine leverages data science models to provide actionable suggestions based on evolving consumption patterns.

Adobe and Drift Launch Conversational Account-Based Experience for Marketo Engage

Conversational ABM for Marketo Engage helps marketers advance personalization with real-time conversations.