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August 01, 2018

CRM Featured Articles

The Case for Account-Based Marketing (Video)

IntelliPhi CEO Anand Thaker explains the value of integrated account-based marketing (ABM) for B2B operations in this clip from CRM evolution 2018.

Dish Customer Service Is Coming to iMessage

Paid television provider Dish is now inviting customers to message the company via the Apple app. (Featured on SmartCustomerService.com.)

Viewpoints

Tips for Doing Field Service Right

Field service work can be a differentiator, if done properly with the customer in mind. (Featured on SmartCustomerService.com.)

Case Studies

Reputation.com Polishes a Property Manager’s Rep

For Garden Communities, managing online reviews is now a walk in the park

CRM Across the Wire

SAS Adds AI to Analytics in Viya Release

Latest release of SAS Viya adds layers of interpretability and transparency with artificial intelligence.

Swrve Releases Version 3.0 of Its Marketing Platform

Swrve 3.0 helps marketers communicate with customers across mobile, web, email, and TV apps.

Gupshup Integrates Marketing Messaging with WhatsApp

Through its integration with WhatsApp, Gupshup is bringing interactive messaging to its Smart messaging platform.

Cheetah Digital Acquires Stellar Loyalty

The acquisition of Stellar Loyalty expands Cheetah Digital's portfolio of customer engagement and loyalty solutions for B2C marketers.

Cision Acquires ShareIQ Visual Recognition Technology

ShareIQ will become part of Cision's Communications Cloud.