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July 18, 2018
CRM Featured Articles
VIDEO: How Clearly Do You Know Your Customer?
ISM, Inc. President Barton Goldenberg explains the importance of having a clear understanding of who your customer is to effective CRM in this clip from CRM evolution 2018.
PipelineDeals Introduces Microsoft Excel Add-in
PipelineDeals' CRM for SMBs includes a Microsoft Excel integration.
Harnessing the Power of AI & Storytelling to Enhance the Customer Experience
Today's stories allow two-way customer contacts across devices and platforms. (Featured on SmartCustomerService.com.)
Government IT Should Adopt a CX Approach
A great customer experience for citizens starts with a better employee experience for federal workers
CRM Across the Wire
Oracle Responsys Launches SMS Public Aggregator Network (SPAN)
Oracle Responsys' SMS Public Aggregator Network (SPAN) helps businesses set up their mobile marketing programs.
HubSpot Launches Marketing Hub Starter
HubSpot Marketing Hub Starter is a launching pad for small businesses deploying marketing software.
Liveclicker Releases Adaptive Personalization
Liveclicker's Adaptive Personalization allows marketers to evolve email marketing programs on the fly with continuous testing, behavioral data, and predictive targeting.
Highspot and Outreach Partner
New partnership between Highspot and Outreach seeks to help companies engage buyers with content at scale.
Innovid Joins Google Measurement Partner Program
Third-party video measurement provider Innovid enables viewability metrics reporting for YouTube video ads.
Dynamic Yield Partners with Tealium
Partnership enables businesses to unify and leverage real-time customer data for personalization.
Swiftpage Launches Act! 365 with Office 365 Integration in Spanish
Act! 365 is now available to Spanish-speaking small business owners.