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July 18, 2018

CRM Featured Articles

VIDEO: How Clearly Do You Know Your Customer?

ISM, Inc. President Barton Goldenberg explains the importance of having a clear understanding of who your customer is to effective CRM in this clip from CRM evolution 2018.

PipelineDeals Introduces Microsoft Excel Add-in

PipelineDeals' CRM for SMBs includes a Microsoft Excel integration.


Harnessing the Power of AI & Storytelling to Enhance the Customer Experience

Today's stories allow two-way customer contacts across devices and platforms. (Featured on

Customer Experience

Government IT Should Adopt a CX Approach

A great customer experience for citizens starts with a better employee experience for federal workers

CRM Across the Wire

Oracle Responsys Launches SMS Public Aggregator Network (SPAN)

Oracle Responsys' SMS Public Aggregator Network (SPAN) helps businesses set up their mobile marketing programs.

HubSpot Launches Marketing Hub Starter

HubSpot Marketing Hub Starter is a launching pad for small businesses deploying marketing software.

Liveclicker Releases Adaptive Personalization

Liveclicker's Adaptive Personalization allows marketers to evolve email marketing programs on the fly with continuous testing, behavioral data, and predictive targeting.

Highspot and Outreach Partner

New partnership between Highspot and Outreach seeks to help companies engage buyers with content at scale.

Innovid Joins Google Measurement Partner Program

Third-party video measurement provider Innovid enables viewability metrics reporting for YouTube video ads.

Dynamic Yield Partners with Tealium

Partnership enables businesses to unify and leverage real-time customer data for personalization.

Swiftpage Launches Act! 365 with Office 365 Integration in Spanish

Act! 365 is now available to Spanish-speaking small business owners.