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April 18, 2018

CRM Featured Articles

Oracle Modern Customer Experience, Day 2: Oracle Provides Marketers with New Capabilities

As companies get more data, marketers have greater opportunities to increase revenue, Oracle's Marketing Cloud leader says.


AI Helps You Get Closer to Your Customers

Artificial intelligence can have a dramatic effect on customer service, if you use it correctly. (Featured on

Machine Learning Can Turn Your Sales Team into Closers

By drawing correlations out of massive amounts of customer data, machine learning can better inform the sales process—and enable your reps to close more deals.


Customers Come with Baggage

Pre-interaction factors significantly affect customers' perceptions of service interactions

CRM Across the Wire

Bright Pattern Integrates with NICE Workforce Optimization

Bright Pattern has integrated its omnichannel cloud contact center software with NICE Workforce Optimization powered by advanced analytics. (Featured on

Openprise Launches Data Orchestration Platform

Openprise Data Orchestration Platform automates critical marketing business and data management processes.

PieSync Partners with Marketo

PieSync has joined Marketo's Innovate Partner Ecosystem to help marketers leverage data from more than 100 business apps.

Whishworks Partners with Databricks on Big Data Analytics

The strategic partnership aims to empower organizations with deeper customer insights.

Percolate and Allocadia Partner

The partnership blends Percolate's Content Marketing Platform and Allocadia's Marketing Performance Management.

Melissa Extends Informatics Capabilities

Semantics add context to uncover data connections.