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April 18, 2018
CRM Featured Articles
Oracle Modern Customer Experience, Day 2: Oracle Provides Marketers with New Capabilities
As companies get more data, marketers have greater opportunities to increase revenue, Oracle's Marketing Cloud leader says.
AI Helps You Get Closer to Your Customers
Artificial intelligence can have a dramatic effect on customer service, if you use it correctly. (Featured on SmartCustomerService.com.)
Machine Learning Can Turn Your Sales Team into Closers
By drawing correlations out of massive amounts of customer data, machine learning can better inform the sales process—and enable your reps to close more deals.
Customers Come with Baggage
Pre-interaction factors significantly affect customers' perceptions of service interactions
CRM Across the Wire
Bright Pattern Integrates with NICE Workforce Optimization
Bright Pattern has integrated its omnichannel cloud contact center software with NICE Workforce Optimization powered by advanced analytics. (Featured on SmartCustomerService.com.)
Openprise Launches Data Orchestration Platform
Openprise Data Orchestration Platform automates critical marketing business and data management processes.
PieSync Partners with Marketo
PieSync has joined Marketo's Innovate Partner Ecosystem to help marketers leverage data from more than 100 business apps.
Whishworks Partners with Databricks on Big Data Analytics
The strategic partnership aims to empower organizations with deeper customer insights.
Percolate and Allocadia Partner
The partnership blends Percolate's Content Marketing Platform and Allocadia's Marketing Performance Management.
Melissa Extends Informatics Capabilities
Semantics add context to uncover data connections.