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January 10, 2018

Viewpoints

The Roadmap to Measurable Social ROI

Social metrics need to revolve around strategies, people, processes, and technologies. (Featured on SmartCustomerService.com.)

To Get the Most Out of Your Loyalty Program, Target Low-Frequency Customers

Your frequent guests will always join. But to really see your loyalty program pay dividends, make it irresistible to the guests who visit the least.

Front Office

The Influence of So-Called Influencers Can’t Be Denied

Considering that word of mouth is still the best way to gain new business, influencer marketing makes a lot of sense—and cents

CRM Across the Wire

Cogito Releases New Version of Cogito Dialog

Cogito Dialog now evaluates behavioral signals and provides live guidance to phone representatives. (Featured on SmartCustomerService.com.)

TeleTech Changes Its Name to TTec

The name change reflects the company's new digital focus and expanded service offerings. (Featured on SmartCustomerService.com.)

Go2mobi Releases Total Control API for Custom Programmatic Advertising

Go2mobi's Total Control API allows digital marketers to build anything, from workflows to custom DSP platforms.

NewVoiceMedia Names New CEO

Dennis Fois will lead the company after serving as CEO at Rant & Rave.