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January 10, 2018
The Roadmap to Measurable Social ROI
Social metrics need to revolve around strategies, people, processes, and technologies. (Featured on SmartCustomerService.com.)
To Get the Most Out of Your Loyalty Program, Target Low-Frequency Customers
Your frequent guests will always join. But to really see your loyalty program pay dividends, make it irresistible to the guests who visit the least.
The Influence of So-Called Influencers Can’t Be Denied
Considering that word of mouth is still the best way to gain new business, influencer marketing makes a lot of sense—and cents
CRM Across the Wire
Cogito Releases New Version of Cogito Dialog
Cogito Dialog now evaluates behavioral signals and provides live guidance to phone representatives. (Featured on SmartCustomerService.com.)
TeleTech Changes Its Name to TTec
The name change reflects the company's new digital focus and expanded service offerings. (Featured on SmartCustomerService.com.)
Go2mobi Releases Total Control API for Custom Programmatic Advertising
Go2mobi's Total Control API allows digital marketers to build anything, from workflows to custom DSP platforms.
NewVoiceMedia Names New CEO
Dennis Fois will lead the company after serving as CEO at Rant & Rave.