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December 20, 2017
Robot Wars: Bots Vs. IVAs
Bots and IVAs aren't necessarily mutually exclusive; they perform different functions, so they can coexist. (Featured on SmartCustomerService.com.)
5 Ways to Take the Surprises Out of Marketing
Unpredictability is fine for fiction, but less so if you're trying to manage efficient campaigns that produce effective results. Here's how marketers can tame the chaos.
Scott’s Cheap Flights Lands Its Messages with ActiveCampaign
A travel deal notification service provider engages subscribers with email marketing automation and small-business CRM software
Voice of the Customer
B2B Companies Are Falling Behind in Customer Experience
They're failing to deliver on three key customer demands.
CRM Across the Wire
Time Is Key to Getting Online Shoppers to Write Product Reviews
Online shoppers lack time and incentive from businesses to write product reviews, according to new survey.
Cali Group Pilots Face-Based Loyalty Program
AI-enabled self-ordering kiosks are being tested at one of the restaurant chain's CaliBurger locations.
MindTickle Partners with Winning By Design
Winning By Design makes its sales blueprints and training modules available on MindTickle's platform.
Janrain Integrates to Protect Customer Data
Janrain links its customer identity and access management event data to security information and event management solutions.