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July 26, 2017

CRM Featured Articles

Zoho Launches the Zoho One Business Suite

The package grants end users access to apps for customer support, sales, marketing, business intelligence, and beyond, within one operating system.

Aptos Announces TXT Retail Acquisition

Together, the two companies aim to empower retailers to be more competitive via omnichannel transformation and a focus on building customer loyalty.

Viewpoints

Intelligent Virtual Agents Are on the Move

IVAs have much greater potential than IVRs, but vendors still have work to do to move the technology beyond the hype stage. (Featured on SmartCustomerService.com.)

How to Thrive During the Customer Service Revolution

Contact centers need to adjust their approach to technology, customer engagement, and employee motivation. (Featured on SmartCustomerService.com.)

Insight

Required Reading: Using Content to Reduce Friction

The middle of the funnel brings with it new opportunities

Scouting Report

WFM Solutions and Vendors Are Not All the Same

A buyer's guide for a market in which one size does not fit all

CRM Across the Wire

Swrve Launches Premium Analytics

Swrve Premium Analytics delivers new levels of mobile insight for marketers.

Paytronix Now Lets C-Store Customers Reward Tjhemselves

Paytronix' latest loyalty solution lets convenience store customers choose their own loyalty rewards.

Rocket Fuel Enhances Self-Service Platform with Dynamic Creative and Native Solutions

Rocket Fuel now offers self-service Dynamic Creative to help marketers build dynamic campaigns.

Five9 Adapter for Microsoft Dynamics 365 Now Available via Microsoft AppSource

Five9 has moved its contact center-as-a-service to Microsoft's AppSource marketplace. (Featured on SmartCustomerService.com.)

NewsCred Launches the Content Marketing Maturity Index (CMMI)

NewsCred Content Marketing Maturity Index helps marketers assess their content marketing and take action.

CallMiner Partners with Zenylitics

Zenylitics will incorporate CallMiner Eureka speech analytics with its extensive contact center and speech analytics products into a full-service quality assurance offering. (Featured on SmartCustomerService.com.)