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March 27, 2017

CRM Featured Articles

Adobe Summit 2017, Day 2: 'We Are the Experience Ambassadors'

Businesses must pay attention to the role of emotion and expectations in customer experience, speakers say.

Adobe Summit 2017: Introducing Experience Cloud

The vendor announced the launch of a set of cloud services for creating exceptional customer experiences, as conference speakers stressed the importance of crafting them.


B2B Vendors Might Be Misjudging Their Customer Success Efforts

Is there a chasm between what you think you're delivering to customers, and what your customers say they're actually receiving? Here's how to cross it.

The Right for CX to Exist

Building the business case for customer experience in 2017. (Featured on


Wearables to Shift from Wrist- to Body-Worn Devices

Once that happens, enterprise applications of the technology will soar

Reality Check

CRM Might Require an Internal Sale—to Salespeople

Increasing adoption is a challenge, but demonstrating value can win reps over

CRM Across the Wire

Kantar Millward Brown Expands Ignite Network

The expansion includes greater insights into mobile and cross-platform ad effectiveness.

RingCentral Releases Next-Generation RingCentral Office

The latest version of RingCentral Office introduces team messaging and collaboration APIs, chatbot and AI support, and 40 out-of-the-box integrations. (Featured on

Confirmit Releases Horizons 22

The latest version of Confirmit's Horizons analytics platform adds new text analytics capabilities. (Featured on

8X8 Launches ContactNow for Teams

8X8 ContactNow enhances customer experiences for informal and non-traditional contact centers. (Featured on

[24]7 Works with Adobe for Launch's Launch

[24]7's support for Adobe Cloud Platform - Launch and Standard Data Model enables companies to measure marketing campaigns and integrate chat and virtual agent.

Broadview Integrates OfficeSuite UC with Microsoft Dynamics 365

The integration brings unified communications applications directly into Microsoft's latest CRM platform. (Featured on

Optimove Adds to Customer Marketing Cloud

Optimove has brought AI-powered product and replenishment recommendations to its Customer Marketing Cloud.