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March 22, 2017

CRM Featured Articles

IBM Amplify 2017, Day 1: Cognitive Computing's Goal Is 'One-to-One' Customer Engagement

IBM Watson will guide businesses to understand the "full individual," speakers say.


Is Everything You Know About Employee Engagement A Lie?

Effectively guiding contact center agent engagement requires the right leadership and technologies. (Featured on

Modifying Your Rewards Program? Use These 3 Design Principles

Before revamping your rewards program, take a careful look at how it's designed. It may not be built for success.


Consumers Open to Robo-Advisory Services

Financial services customers see benefits in using computer-generated services

Scouting Report

Cloud Solutions Are Rising in the Contact Center

Increased reliability, flexibility, and security of solutions make them an increasingly obvious choice

CRM Across the Wire

Hootsuite Acquires Naritiv's Snapchat Analytics Solution

The acquisition of Naritiv's analytics solution will enable Hootsuite users to leverage Snapchat in their digital marketing campaigns.

Animoto Adds Square Video to Improve Marketing on Mobile and Social

Square videos are better suited to Facebook and Instagram, among other platforms, according to the company and its customers.

Anexinet Unveils ListenLogic Omni-Channel Analytics

New offering uncovers insight from customer channel engagements.

Ytel Launches Beacon Marketing Application

Ytel Beacon lets marketers broadcast with voice messaging and ringless voicemail.

Trumpia Releases Trumpia Connect

Trumpia Connect is a Salesforce app for sending text messages.

Point Inside Launches Deals Personalization

Deals Personalization is a micro-location based in-store tool for mobile marketing to shoppers.

MaxPoint Partners with InfoScout

MaxPoint's collaboration with InfoScout lets retailers and suppliers create shopper-level campaign measurement.