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March 20, 2017
CRM Featured Articles
Unisys Launches Machine Learning–as–a–Service
The solution uses machine learning to power predictive and prescriptive analytics.
InsideView Strengthens Integration With SAP Hybris’s Sales Cloud
The native Sales Cloud offering now cleans, updates, enriches, and standardizes account data.
Biometric Authentication Presents New Security Risks
While the customer service industry has been an early adopter and advocate of biometric authentication, certain risks might have been overlooked that could set consumer adoption back.
4 Steps to Keep Calm on Difficult Calls
Tips to help customer service reps keep their cool when callers are losing theirs. (Featured on SmartCustomerService.com.)
DRG Speeds Up Sales Cycles With SpringCM
A healthcare information and technology company closes business faster with SpringCM's contract management software
How to Make the Case for CX Investment
Good customer experience drives revenue, but your argument will need to show nuance
CRM Across the Wire
ProsperWorks Integrates with RingCentral
ProsperWorks adds cloud communications functionality to its Google-based CRM, allowing sales reps to make, receive and log calls directly within their CRM.
Lotame Introduces Data Onboarding for People-Based Marketing
Lotame Onboarding is based on LiveRamp's IdentityLink technology.
1010data Launches Consumer Insights Platform 3.03
The latest version of Consumer Insights Platform empowers retailers and suppliers to transform loyalty program data into actionable insight.
MaxPoint Partners with Adobe
MaxPoint will leverage Adobe Audience Manager for activation of enriched CRM lists.
Wipro and Harte Hanks Partner for Marketing Technology Services Offering
The partnership between Wipro and Harte Hanks will bring next-generation data and analytics to marketers.
Campaign Monitor Acquires Tagga
Tagga's customer data platform will serve as the foundational technology to create a single view of the customer and execute hyper-personalized marketing campaigns with Campaign Monitor.
Kinetic Launches Reveal Social Audience Solution
Leveraging Kinetic Reveal, marketers can now unlock midfunnel addressability and performance at scale across social platforms.