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June 22, 2015

CRM Featured Articles

Marriott's Secret Sauce for Loyalty: Its Employees

How can you drive customer engagement? Take a page from Marriott's playbook and recognize that human capital may be your best resource. (Featured on

CallMiner Introduces Eureka Fall 2015

The latest iteration of CallMiner's interaction analytics solution increases speed to intelligence. (Featured on


Does Your CRM System Need a Crystal Ball?

Here's why predictive analytics may be the missing link in your CRM data.


It’s Time to Rethink Customer Lifetime Value

Look past transactions to interactions

Case Studies

Home Painters Toronto Touches Up Its Marketing with Infusionsoft

A small-business CRM provider helps a local house painter turn his business around

CRM Across the Wire

3CLogic and HelpSocial Partner on Social Customer Service Contact Center Platform

The partnership will complement 3CLogic's contact center solution with social media software to support multichannel customer service experiences.

SalesPredict and HG Data Partner

Predictive scoring is now more refined with data about installed technologies.

Conversion Logic Media Attribution Platform Exits Beta

Conversion Logic lets brands track the effectiveness of the marketing campaigns across advertising channels.

AdRoll Releases Prospecting

AdRoll Prospecting lets marketers pool their data to better target potential customers.

Crimson Hexagon Adds Image Recognition to Its Social Media Analysis

Logo detection is now part of Crimson Hexagon's ForSight social analytics platform.

ToutApp Launches Command Center

Command Center enables sales reps to manage multitouch campaigns from a single dashboard.