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April 20, 2015

CRM Featured Articles

Workforce Management Market Climbs, but Vendors Are Still Leaving Money—and Market Share—on the Table

While WFM sales are gaining, veteran vendors are slow to refresh their systems, leaving room for more nimble vendors to capture the market, says Donna Fluss. (Featured on

BrightFunnel Releases Revenue Waterfall

BrightFunnel will offer B2B marketers more ways to measure their campaigns' impact on bottom lines throughout the prospect funnel.

Birst Partners With Tableau To Offer Data Visualization Capability

A technological integration between the two complementary solutions will provide more data agility.


5 Tips to Supercharge Customer Services

A teamwork-centered approach is an essential foundation.


Why Journey Mapping Wastes Time and Money

When you build a path, make sure it's one customers will use.

Case Studies

Athenahealth Increases Engagement with Force Management's QStream Platform

The learning-based gamification program teaches reps better sales techniques.

CRM Across the Wire

Zappix Launches Visual IVR Big Data Analytics

Zappix Visual IVR now includes a big data analytics suite, allowing companies to get a true picture of multichannel interactions.

Salesforce Announces Heroku Elements, a Marketplace for App Developers

Heroku Elements gives developers instant access to Heroku's rich ecosystem of pre-integrated app components, services, and tools.

Melissa Data Releases Listware for Salesforce

Data quality plugin increases efficiency with auto-completion of worldwide customer addresses and flexible mapping of address fields.

CircleBack Launches Contact Intelligence for Eloqua

CircleBack brings enterprise-level contact intelligence to marketing automation.

Tealium Streamlines Real-Time Customer Data with Tealium DataAccess

Tealium's new customer data platform provides real-time access to information.

ScribbleLive Acquires Appinions

The acquisition of Appinions adds deep data science capabilities to ScribbleLive's SaaS content marketing platform.