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January 05, 2015

CRM Featured Articles

Consumers Will Spend $142 Billion Through Mobile Purchases by 2019, Forrester Predicts

In-person payments have the most growth potential.

Oracle Buys Datalogix to Bolster Its Marketing Cloud

The acquisition will give Oracle new offline analytics capabilities.

Swiftpage Updates Act! Cloud with Predictive Time Management Functionality

Added tools provide campaign scheduling capabilities and a follow-up recommendation engine.

Magazine Features

Where Does CRM Go from Here?

We ask the experts where the industry is headed in the new year.


Align Sales and Marketing with CRM Insight

Gain a complete view of the sales funnel to achieve a common goal.

Front Office

Why Effectiveness Trumps Efficiency

'Things that increase the efficiency of sales reps are not valuable today.'