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October 29, 2014

CRM Featured Articles

DMA 2014: As Data-Driven Marketing Gains Traction, Governance and Analytics Present New Challenges

Brands must use data responsibly and strive to deliver highly personalized experiences.


5 Tips for Creating Brand Advocates and Influencers Through Omnichannel Customer Service

Customer experience is one of the few areas in which retailers can differentiate themselves from the competition. As the holiday season approaches, remember these key tips to keep your organization on track. (Featured on

How Social Service Communities Can Drive Loyalty

When customers help each other, companies and customers win.


Automation Creates More Jobs Than It Eliminates

More than two-thirds of companies that have replaced workers with automation added new positions as a result.

Pint of View

Insuring Fliers Against Travel Snafus

Air travel gets a new wrinkle—annoyance insurance.

CRM Across the Wire

Xerox Introduces New Virtual Customer Care Agent

WDS Virtual Agent learns from its human colleagues to deliver a better digital customer care experience.

Cloudwords Debuts OneReview Translation Review Capability

OneReview simplifies content localization review and speeds up international go-to-market timelines.

IBM Expands the IBM Cloud Data Services Portfolio

New services help organizations to find, store, and analyze data.

Brand Keys, Cult Collective Partner to Unlock the Secrets of Customer Loyalty

U.S.-based research consultancy Brand Keys joins Canadian marketing firm's growing Collective.