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April 14, 2014

CRM Featured Articles

Viacom and Mass Relevance Partner to Launch EchoGraph

Social media platform will track and analyze social activity for advertisers.

Is Your Contact Center a Compliance Target?

Do you think your contact center is safe from lawsuits? Think again. The rise in mobile channels is increasing legal woes for the contact center. (Featured on

B2B Marketers Must Stop Relying on Customer Data Found In-House, Forrester Research Finds

Marketers should embrace external, nonobvious sources to determine how buyers make purchasing decisions.


Flip the B2C Employee Value Chain with CRM

Arm employees with the tools they need to best serve today's consumers.

Case Studies

SalesClic Is Just the the Ticket for Better Sales Forecasts

ShowClix shortens sales cycles and improves forecasting with SalesClic.

Reality Check

Data Versus Knowledge

Gaining insight from your data means rethinking its definition.

CRM Across the Wire

Resonate Adds Audience Building and Market Positioning to Analytics Platform

Resonate Analytics now empowers marketers and brand managers to match messaging, products, and services with consumer motivations.

TeamSupport Adds Reporting and Analytics to Its Help Desk Software

Customer service teams using TeamSupport will benefit from new business intelligence capabilities.

Freshdesk Launches iOS App

Agents can now support customers from anywhere on their iPhones.

Zendesk Acquires Live Chat Provider Zopim

Zendesk plans to integrate Zopim's live and proactive chat software with its customer service platform.

NICE Enhances Gamification in Performance Management Solution

New rewards, and individual and team challenges are among the NICE gamification enhancements.