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January 20, 2014

CRM Featured Articles

Adobe Integrates Adobe Campaign with Adobe Experience Manager

The combination will strengthen Adobe's marketing cloud offering.

Salesfusion Secures $8.25 Million in Series B Funding from Noro-Moseley Partners, Other Investors

Salesfusion seizes 2013 momentum to continue expansion in marketing automation space.

NRF's Big Show: Creating Authentic Relationships Through Social Responsibility

Models such as one-for-one giving engage customers and build brands.


Partners Are Customers Too

The partner channel is as important as the direct channel. Here's why you should apply the same approaches to building mutually beneficial relationships with partner experience management. (Originally appeared on

Does NPS Have a Role in Social Media?

This simply explained metric may not be as simple as it seems.

Case Studies

Speech Analytics Is the Right Fit for Nautilus

The home fitness brand increases call center efficiency with CallMiner Eureka.

Small Biz Buzz

Why Customer Experience Is the True King

Content and context play essential supporting roles.

CRM Across the Wire

OpinionLab Partners with IBM to Simplify Collection of Customer Feedback Across Any Device

A partnership between IBM and OpinionLab has led to OpinionLab Customer Feedback App for IBM Commerce Composer for WebSphere Commerce

Vtiger Releases Version 6 of Its Open-Source CRM

Version 6 of Vtiger Open-Source CRM features new user interfaces and developer tools.

eGain Knowledge Certified for Use with SAP CRM Interaction Center

Integration between SAP and eGain Knowledge lets users search eGain's knowledgebase from within their SAP CRM systems.

Netmining Debuts Dynamic Insights Reporting for Online Marketers

The Netmining Dynamic Insights reporting dashboard lets marketers see how campaigns are doing from any device.

Leadspace Releases New Predictive Company Targeting Platform

By mining the social Web, Leadspace helps marketers and sales teams more accurately predict which companies are likely to buy.