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November 25, 2013

CRM Featured Articles

At Dreamforce Day 2, Unveils the Salesforce ExactTarget Marketing Cloud

ExactTarget Marketing Cloud is part of the new Salesforce1 Customer Platform, which rolled out on Day 1.

At Dreamforce Day 2, Delivers New Salesforce1 Service Cloud

Powered by the new Salesforce1 Customer Platform, 1 Touch Service allows companies to build and embed service within any product, app, or experience.

Genesys Enters Midmarket Space with New Contact Center Editions

Three new contact center offerings cover SMBs and enterprise customers

InsideView Adds InsideView Clean and InsideView Target to Increase Database Accuracy and Marketing ROI

New products give marketers clean, accurate marketing data.

Source Metrics Releases In-Store Conversion Tracking for Social Marketing

Source Metrics tracks clicks, conversations, and in-store sales related to social media marketing promotions.


The Role of Gamification in the Contact Center and Back Office

Gain more value from employees and customers with gamification processes.


Cause Marketing Engenders Loyalty

Emotional engagements are the key to cementing long-term customer relationships.

Pint of View

Debunking the Lone Wolf Sales Myth

Let's put this old cliche to sleep.