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November 13, 2013

CRM Featured Articles

Adobe Expands Adobe Social's Capabilities

Adobe Social's new publishing capabilities reach China's Sina Weibo; new tweet delivery by country engages social audiences worldwide.

PCI Council Revises Data Security Standards

Updated standards are designed to help organizations make payment security business-as-usual.

comScore Partners with Shareablee to Provide Clients with Social Media Benchmarking and Engagement Insights

Partnership allows brands to see what drives audience engagement with competitors' social channels.

Mindshare Launches OpenTell for Customer Reviews

OpenTell allows only actual paying customers to post feedback, eliminating the possibility of fake reviews.

Medallia Expands B2B Offering with 360-Degree Account Management Reporting

Additional enhancements, including CRM integration, closed-loop workflows, and revenue impact analysis, are also showcased in new release.

Viewpoints

Four Tips for Successful Holiday Retailing

Make sure customers put you at the top of their lists.

What You Should Know Before Making a Professional Services Automation Decision

Professional services automation can improve project profitability by providing details about consulting engagements, including customer history. Here's how to get customer background and technical details at your fingertips. (Originally appeared on SmartCustomerService.com)

Case Studies

Gigya Gets Gamification

Boyd Gaming uses social infrastructure to nurture engaged advocates.

Reality Check

Suite Versus Best-of-Breed: Is Less Really More?

When not all solutions are created equal, choosing one is no easy task.