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August 26, 2013
CRM Featured Articles
Empowered Customers Are Driving Social Care
If you haven't implemented social care, now is the time to do so.
Social Media Acceptance Must Come from the Top
When it comes to social media, some companies get it. However, many businesses have yet to get on board and be a part of customer conversations. If your company is the latter, it's time to have a conversation with your CEO.
At Day Two of CRM Evolution, Social CRM Takes Center Stage
Social CRM should be about people, not technology.
Companies Need to Shift Their Focus
Companies that cling to a product-centric mentality will go the way of the Walkman.
CRM Comes of Age in the Age of Moneyball
CRM Evolution panelists uncover the need to use CRM for more than just selling tickets.
In CRM, as in Life, Time Is Money
Life is a game of milliseconds, and companies that don't waste them will come out ahead.
Leveraging Mobility to Reinvent Field Service
Field service automation vendors are providing rich mobile applications, including native smartphone and tablet applications. To reach the next level of success, here are some suggestions to accelerate mobile strategies.
Engaging Your Audience with Video
Companies across a wide range of industries are discovering the power of this medium.
Breaking Out in a Competitive Marketplace
The customer holds all the answers.
Collaboration Makes Good Sales Great
World-class organizations leverage teamwork to be more successful.