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July 15, 2013

CRM Featured Articles

Experian Updates Cross-Channel Marketing Platform

New social tools, multivariate testing, and enhanced workflow capabilities round out the offering.

Billtrust Adds IVR Capability to Its Billing Services Suite

Technology allows customers to pay by phone 24/7.

Tag Management Gains Importance with Marketers, New Study Says

Ninety-four percent call it crucial for customer data integration.

New Release of Maximizer CRM Promotes Cloud Deployment

Maximizer CRM 12 Summer 2013 offers integration to HubSpot.


Five New Rules of B2B Customer Storytelling

In an attention economy, customers desire an emotional approach.

Case Studies

'Citizen Commerce' Site Highlights Products with Meaning

Curalate helps The Grommet succeed in social media promotions.

The Tipping Point

Navigating the New Customer Landscape

Create a brand experience to meet consumers' changing needs.