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February 18, 2013

CRM Featured Articles

Gartner Predicts a Surge in the Enterprise App Store

By 2017, 25 percent of enterprises will host their own store.

Storacall and Rostrvm Partner Up with Full Product Integration

Storacall call recording systems are integrated with Rostrvm Solutions' dialers and call center software.

Bislr Unveils Intelligent Web Site Marketing Platform

New solution lets marketers launch mobile-optimized sites, improve lead generation, and track campaign results.

Ovum Wants Insurers to Revise Customer Strategies

The analyst firm warns insurers to treat each customer as an individual or risk being left behind.

KnowledgeTree Ramps Up Sales and Marketing Collateral

Cloud-based tools deliver new insight into content.


Use Data to Get Closer to Your Customers…or Risk Losing Them

To really know your customers, take a high-definition view.


Measuring a Channel's Marketing Value

Marketers look for insights in increasingly complex purchase paths.

Customer Experience

From High Task to High Touch

Use your CRM technology to exceed expectations and build trust.