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October 10, 2012

CRM Featured Articles

Anametrix Debuts Campaign Analytics Tool

Self-service tool lets marketers evaluate multichannel marketing results and more.

ANA Opposes Microsoft's Do-Not-Track Default Function for Internet Explorer 10

Letter to management encourages an opt Out model for the sake of companies and consumers.

Interactive Intelligence to Integrate With Oracle Sales and Marketing Cloud Service

Telephony and CRM integration designed to improve customer service and increase employee productivity.

MailChimp Launches New Batchbook Integration

The integration makes lets businesses sync contacts, create groups, and view campaign status.


Optimizing Revenue in the Customer Life Cycle

Eight steps to achieving right-time revenue optimization.


In High Tech, Social CRM Is All the Rage

Technology vendors tap into social media and online communities to let customers serve one another.

Reality Check

Using CRM to Read Digital Buyer Intent

A decline in face-to-face selling calls for new solutions.