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October 08, 2012

CRM Featured Articles

Adobe Beefs up AdLens Solution

AdLens users gain access to SiteCatalyst, AudienceManager, and more.

Oracle Gets Social with Its Cloud Offerings

Big Red is adding a social media component to all of its Fusion apps.

Infusionsoft Debuts Fall 2012 Release

Upgrades include campaign visualization, stronger lead-scoring capabilities.

Social and Mobile Take Center Stage at CX Summit

Oracle pledges continued support for social and mobile apps as part of its CX suite.

Utopy Releases Unified Customer Interaction Analytics Platform

The new release unifies the voice of the customer and analyzes agent performance across all channels of contact.

Magazine Features

Oracle's Latest Branding Initiative

Central to its CRM strategy is the company's Customer Experience (CX) Suite.


Leverage Purchase Behavior Insights for Better Customer Understanding

Principles for consumers can be applied to business clients as well.

Small Biz Buzz

The Maturation of the Social SMB

Companies with strategic approaches see the most benefits.