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July 16, 2012
CRM Featured Articles
Eloqua Melds Salesforce.com Chatter with Marketing Automation
Unified social layer connects sales and marketing for stronger collaboration.
IDC Study Reveals Emerging Social Media Trends Across Vertical Markets
Retailers lead all verticals with social media investments
Votigo Rolls out Saas-Based Social Marketing and CRM Suite
Platform includes promotions and conversation managers, analytics, and more
CRM Provider TargetX Unveils Enterprise Solution for Higher Education
The company has launched advancement and student-retention tools to help an industry that is reeling from financial pressures and charges of inefficiency.
Oracle Picks up Involver
Latest acquisition strengthens the software giant's social media toolset
Re-evaluating Your CRM Technology
Is resistance to change holding your organization back?
Fewer than 1 in 7 B2B Customer Relationships Are Optimal
Gallup study find the need for a shift from price-focused strategy to one of customer engagement.
The Tipping Point
Social Media Belongs in the Contact Center
When marketing works with customer service, customers and enterprise benefit