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July 16, 2012

CRM Featured Articles

Eloqua Melds Chatter with Marketing Automation

Unified social layer connects sales and marketing for stronger collaboration.

IDC Study Reveals Emerging Social Media Trends Across Vertical Markets

Retailers lead all verticals with social media investments

Votigo Rolls out Saas-Based Social Marketing and CRM Suite

Platform includes promotions and conversation managers, analytics, and more

CRM Provider TargetX Unveils Enterprise Solution for Higher Education

The company has launched advancement and student-retention tools to help an industry that is reeling from financial pressures and charges of inefficiency.

Oracle Picks up Involver

Latest acquisition strengthens the software giant's social media toolset


Re-evaluating Your CRM Technology

Is resistance to change holding your organization back?


Fewer than 1 in 7 B2B Customer Relationships Are Optimal

Gallup study find the need for a shift from price-focused strategy to one of customer engagement.

The Tipping Point

Social Media Belongs in the Contact Center

When marketing works with customer service, customers and enterprise benefit