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June 25, 2012

CRM Featured Articles

Info-Tech Urges Businesses to Adopt a Customer Service Management Platform

Info-Tech Research Group's Customer Service Management (CSM) Platform Vendor Landscape report lists, Oracle Siebel, and Salesforce Service Cloud as market champions.

Enghouse Interactive Announces Quality Management Suite

Enterprise-ready features include new reporting infrastructure, archiving, and integration with network resources

IBM Launches New Class of Analytics Software

The new predictive analytics software incorporates social media activity into every business decision.

VerticalResponse Releases Integrated Social Media Platform for Marketers

New solution lets users create, manage, and measure email and social marketing efforts from one dashboard


5 Ways E-Contract Management Is Reshaping CRM

Shortened sales cycles and convenience benefit companies and customers.


Customer Experience Is Critical in Net Promoter Benchmarks

Apple, Virgin America, JetBlue, USAA all nab high scores.

Modern Medicine: A Marketing Headache

Providers struggle in an industry undergoing massive change.