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April 30, 2012
CRM Featured Articles
Kana Acquires Cloud Customer Service Company Trinicom
The deal gives Kana a comprehensive set of customer service solutions, from the midmarket to the enterprise.
Salesforce.com Rolls Out Government Cloud
New offerings include the AppExchange for Government and a training program on cloud deployment.
MasterCard Survey Finds Consumers Want Improved Online Shopping Experience
Customers want it to be easier to enter payment, billing, and shipping information.
ROI of Business Analytics Increases Significantly as Solution Matures
It grows from 188 percent in initial automation phase to 1,209 percent in the predictive phase, Nucleus Research Finds
10 Tips for Adapting Your Web Site for International Customers
Why an English-only Web site won't cut it.
Ramping up for More Online Traffic
American Greetings reduces bottlenecks with Compuware APM.