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April 30, 2012

CRM Featured Articles

Kana Acquires Cloud Customer Service Company Trinicom

The deal gives Kana a comprehensive set of customer service solutions, from the midmarket to the enterprise. Rolls Out Government Cloud

New offerings include the AppExchange for Government and a training program on cloud deployment.

MasterCard Survey Finds Consumers Want Improved Online Shopping Experience

Customers want it to be easier to enter payment, billing, and shipping information.

ROI of Business Analytics Increases Significantly as Solution Matures

It grows from 188 percent in initial automation phase to 1,209 percent in the predictive phase, Nucleus Research Finds


10 Tips for Adapting Your Web Site for International Customers

Why an English-only Web site won't cut it.

Case Studies

Ramping up for More Online Traffic

American Greetings reduces bottlenecks with Compuware APM.