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January 23, 2012

CRM Featured Articles

ExactTarget Launches Social Media Management Tool

The launch of SocialEngage brings next-generation social media management to help brands create cross-channel engagement with customers.

Enghouse Introduces Workforce Management Software

CallRex Workforce Management is designed specifically for SMBs

VerticalResponse Adds New Social Media, Email Marketing Features

The latest updates of SMB solutions focus on the ability to share more content.

Voxeo Adds Chief Customer Officer

Anne Bowman joins the firm in a new title that expands Voxeo's customer-centric culture.

Zendesk Free App For Windows Phone is Now Available

Companies can now monitor and respond to support requests on a wide variety of mobile devices.

Viewpoints

Card-Linked Marketing Offers Better Return on In-Store Ads

A new measurable marketing channel is causing retailers to take notice.

Case Studies

Caber Sure Fit Has Sales Growth Covered

The Canadian home d├ęcor and furniture-protection products provider gains a 28 percent sales increase with Sage SalesLogix

Customer Experience

A Tale of Two Companies

Why successful CRM is all in the mix.