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September 21, 2011

CRM Featured Articles

NICE to Acquire Fizzback

The transaction will allow NICE to create a voice of the customer offering that combines direct, indirect, and inferred customer feedback.

8x8 Acquires Cloud Call Center Provider Contactual

The all-stock transaction, worth approximately 6.5 million, allows the company to bring the only major component of its business that was outsourced in-house.


From Social Brand to Social Business

Organizations need to be smart and think long term

Case Studies

Bonobos Gets a Leg Up in Customer Engagement

A men's pants company receives more than it bargained for with Assistly

Reality Check

Turbocharging CRM with Good Data

But only one-third of companies are using high-octane information