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September 07, 2011
CRM Featured Articles
Pardot Makes B2B Marketing More Social with Major Platform Upgrade
New social media profiling and messaging features enable marketing campaigns that engage sales prospects across channels
Eloqua Launches Social Media Suite
Social Sign-On, Twitter Dashboards and Klout integration allow B2B marketers to capture, track, and score leads over social channels.
Marketing to Communities
Why old-school advertising delivers the wrong message
The Healthy, Powerful Midlife Woman
"Tremendous" buying power is shown by this critical audience for marketers
Successful Sales Mobility Practices
What your sales reps and customers need