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May 09, 2011

CRM Featured Articles

Mobile Marketing on the Rise, While Social Marketing Suffers “Growing Pains”

IBM survey highlights trends, cites an "urgent need to turn data into actions"

Ifbyphone Widget Brings Calls into Zendesk's Customer Support Platform

The Ifbyphone Widget integrates call handling, management, and other functionalities into the Zendesk platform.


Top 5 Reasons Your Company Should Use Social Media to Improve CRM

Low cost and communities top the list

Customer Centricity

There’s No Substitute for Experience

A salesperson must make a customer feel as if he must have it

Reality Check

Three Cheers for Honest CRM Vendors

Dishonest practices that overpromise and underdeliver must be rooted out