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May 02, 2011

CRM Featured Articles

Frito-Lay Sets Guinness Record for "Most Fans on Facebook in 24 Hours"

The snack food manufacturer collects 1.5 million new "likes," it will thank fans for the accomplishment with give-away.

Privacy a Main Concern When Using Mobile Apps

A new survey finds that consumers want more transparency, control, and choice.

Magazine Features

CRM + Predictive Analytics: Why It All Adds Up

The whole exceeds the sum of the parts

Speech Analytics Captures Consumer Sentiment

Technologies blend data from different sources, emotional states, and moments in time


Applications Reign in the Kingdom of Content

Content is only one element in a user experience