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February 09, 2011

CRM Featured Articles

Less Automation Needed to Elevate Satisfaction with the Wireless Customer Experience

Satisfaction is much lower among customers who go through automated response systems than live agents, new J.D. Power & Associates research finds.


Lithium, Jive Lead Community Platform Growth

More than half of $500-million-a-year companies have in place or are developing such programs, according to Forrester Wave

Stores’ Tenuous Hold

Fickle customers toting mobile devices are just one click away from taking their business elsewhere

Go Beyond Facebook and Twitter

Engage customers with empathy online and offline, advises Social Nation author Barry Libert

Case Studies

Game Show Network Marketing Link Heats Up Frozen Food Company

On-Cor increases brand awareness by sponsoring a multichannel campaign on GSN