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February 14, 2011
CRM Featured Articles
Alcatel-Lucent Brings Next-Generation Customer Conversations with Context-Based Social Engagement
The solution leverages existing investments to route social media interactions to the best resource based on message context and business value.
The Pluses and Pitfalls of Arbitration
The dispute resolution mechanism is popular, but it may not be advisable for all businesses at all times
Unilever's unsightly knowledge base was costing the company money, customer satisfaction, and time—until it turned to Astute Solutions
Communication Is the Way to a Customer’s Heart
A food processing equipment company finds that success tastes best when sales and service are served on the same plate
Secret of My Success
Reigniting the Engine with Service Software
Fairbanks Morse Engine implements a CRM system that unites its customer records and tracks its engine service requests