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January 05, 2011

CRM Featured Articles

Americans Receive 7 Billion Survey Invitations Per Year

Of those, 2.6 billion are completed, according to Vovici research.

Teradata Acquires Aprimo

The company snatches the cloud-based integrated marketing software vendor for $525 million.

Magazine Features

Eye on the Customer

Are consumers comfortable with or creeped out by online data collection tactics?

Marketing Marauders or Consumer Counselors?

How companies can use online behavioral advertising to win customer confidence


Tackling Tech Complexity

Focus on innovation and improving the customer experience.