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October 18, 2010

CRM Featured Articles

Has Direct Marketing Lost Its Sense of Direction?

DMA2010 — Day One: The job of a direct marketer is harder than ever — and direct marketers are wearing more hats than ever before.


Best Practices Are Born Every Day

Social media success is often hard to spot, but you need to know where your industry is headed.


Required Reading: Marketers, Start Your Engines

Customers can extend the reach of your marketing campaigns—but you have to know how to motivate them.

Case Studies

Retired and Retried

A unit of Prudential Financial invests in to revive a lethargic sales and customer retention program.