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September 29, 2010

CRM Featured Articles

Oracle CRM On Demand Turns 18

Oracle OpenWorld '10 — Day 2: The latest version of the company's software-as-a-service application adds modules for "best-in-class" marketing and business planning as well as a preview of CRM technologies to come.


The Emotional Path to Success

Moving beyond "on-message marketing."


Required Reading: Marketers, Start Your Engines

Customers can extend the reach of your marketing campaigns—but you have to know how to motivate them.

CRM on Twitter: September 2010

Case Studies

Retired and Retried

A unit of Prudential Financial invests in to revive a lethargic sales and customer retention program.