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August 18, 2010

CRM Featured Articles

Open Text Updates Its Social Set

The socially evolved ECM player expands its social media and productivity services, adding a no-cost microblogging tool to its offerings.

Magazine Features

The 2010 CRM Rising Stars: An Introduction

Rising Stars: The Smartest Upstart

Some of the industry's brightest analysts hope to reach new heights at Altimeter Group

Rising Stars: The Small Fry

For small businesses looking to connect, BatchBlue Software has some connections of its own.

Rising Stars: The Social Mailman

With the purchase of CoTweet, email marketing specialist ExactTarget is ready to deliver results

Rising Stars: The Hotspotter

Already drawing the attention of global brands, Foursquare is at the forefront of location-based (and social gaming) CRM

Rising Stars: The Content Contender

The veteran in this year's class, Open Text knows that customers consume content

Rising Stars: The Easy Listener

A standout in the vast arc of social listening, Radian6 allows users to take a first step toward engagement

Rising Stars: The Collaborative Executioner

Focusing on the concept of "business execution," SuccessFactors knows that what happens in the workplace extends to the marketplace

Rising Stars: The People(Soft) People

With one of CRM's elder statesmen at the helm, Workday's performance management may become the next wave of CRM technology


Multichannel Is Not Enough: 6 Steps to Engaging Customer Communications

Context and relevance are critical elements to maximize customer engagement and loyalty.

3 (Easy) Keys to a Successful CRM Application

Why intelligence and productivity should drive development.