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July 14, 2010

CRM Featured Articles

Oracle, CDC Enter the Marketing Automation Market

"Oracle failed to buy Market2Lead," says MarketBright CEO.

Autonomy Promises Protection from Bad Comments

The new Autonomy Social Media Governance product is intended to help businesses monitor social media channels for slanderous and inaccurate content.

Magazine Features

Changing the Deal

Sigma Financial turns sales into something more than spreadsheets.


The Community Approach to Conversation

Cows browse. People communicate.

Customer Centricity

The Siebel Effect—And Its Survivors

Failed CRM projects of the past may lead to a promising future.