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July 12, 2010

CRM Featured Articles

Aberdeen Retail Summit Revisits Familiar Topics

Aberdeen Group Retail Summit '10: Two keynotes offer new insight into the impact of social and mobile marketing.

4 Ways to Boost Customer Experience

A new Forrester Research report reveals methods to make customer experience projects matter to companies and consumers.

Magazine Features

Reading the Text

McGraw-Hill learns to sell smarter.


Enabling the Long Tail of the Channel

B2B social networking and online media can maximize channel business.

Reality Check

The Next 15 Years of CRM

Your customer-centric business strategy must become a two-way street.