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May 10, 2010
CRM Featured Articles
Why Customer Intelligence Is a Bright Idea
Forrester Marketing Forum '10: Analyst David Frankland urges marketers to use "customer intelligence" to drive business strategy.
Manifestos Are Conversations
More than 10 years after upending the balance between companies and customers, the authors of The Cluetrain Manifesto reflect on its creation—and its lasting influence.
Cutting Sales Costs, Not Revenues
Many customers don't want or need expensive face-to-face interaction.
Putting the 'Self' in Self-Service 2.0
The real revolution is enabling customers to define their own interactions.
Secret of My Success
Seeing Customers Clearly
Online eyewear retailer EyeBuyDirect.com brings its customer feedback into focus with Kampyle